Logo Collage

This project here is a collage of logos I've made throughout the past couple years.

Each of these logos I made all had the same purpose in the end, to attract their own target audiences.

 

The foundation for any brand identity is the logo. A logo is what represents your company so it’s very important to get it right. What I do when creating a logo is to first understand who the company is. Every business has their own unique style and as a graphic designer it’s my job to make the logo reflect that. When I was designing the “vitor” logo I decided that I wanted this company to come off as simple, creative, and dependable. To accomplish this I came up with a straight to the point logo using negative space to show a beard being cut. For this company and all the rest it was also important to figure out who exactly the target audience was. Using “vitor” as an example again I decided when creating the company I needed to attract young adults 18-30 looking for a reliable, easy to use razor. 

 

Each of these logos had there own company behind them from clothing brands to candy companies that I created. With all of these businesses the first step I took was creating the logo. “You can’t build a great building on a weak foundation” - Gordon B Hinckley.